"Not only will you save hassle later on, but you can also help us reduce the number of letters we send you, contributing towards a greener environment."
Uhuh, so, If I don't renew right now, New Scientist are going to send me paper mailings till I do, and I'm the one supposed to feel guilty about the carbon footprint.
I'm surprised it didn't have "Nice planet, shame if anything.... happened... to it". It also lessens the impact when you note this is an email.
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